What is AdWords?
AdWords (now known as Google Ads) and Bing Ads are powerful tools for running paid search campaigns. These platforms allow businesses to create ads that appear at the top of search engine results when potential customers search for specific keywords.
One of the standout features is geo-targeting—you can focus your ads on people in specific locations. For example, if you’re selling a home in Eugene, Oregon, your ad will only appear to people searching for homes in Eugene or nearby areas. It’s like when you search for "pizza near me"—the results show restaurants in your area, not across the country.
Why AdWords is Important
One of the standout features is geo-targeting—you can focus your ads on people in specific locations. For example, if you’re selling a home in Eugene, Oregon, your ad will only appear to people searching for homes in Eugene or nearby areas. It’s like when you search for "pizza near me"—the results show restaurants in your area, not across the country.
What is Social Media Marketing?
Social Media Marketing
What is Social Media Marketing?
Social media marketing helps businesses connect with the right audience on platforms like Facebook, Instagram, and YouTube. It’s about creating engaging content that grabs attention and builds your brand. Whether it’s posts, stories, or videos, social media gives you the chance to speak directly to potential customers.
With targeted campaigns, we can ensure your content reaches people in specific locations—whether you're a local shop or a national brand.
Why Social Media is Important
Social media marketing helps businesses connect with the right audience on platforms like Facebook, Instagram, and YouTube. It’s about creating engaging content that grabs attention and builds your brand. Whether it’s posts, stories, or videos, social media gives you the chance to speak directly to potential customers.
With targeted campaigns, we can ensure your content reaches people in specific locations—whether you're a local shop or a national brand.
- Businesses that actively engage on social media see an average of 32% higher sales than those that don’t.
- Over 90% of marketers say social media is essential for their business growth.
- 93% of businesses gained a new customer because of a video on social media.
- Social media ads have a 20-30% higher engagement rate than traditional digital ads, leading to better ROI.
- Nearly 75% of social media users make purchasing decisions based on ads they see on platforms like Facebook and Instagram.